Anthropic Launches Claude Design: AI Tool Generates Prototypes from Prompts, Targeting Figma

AI company Anthropic today officially launched Claude Design, a new product developed by its Anthropic Labs. Users can quickly generate high-quality design visuals, interactive prototypes, slides, single-page documents, and marketing materials through simple conversational prompts and fine editing controls. The tool is powered by the latest and most powerful general visual model, Claude Opus 4.7, released by Anthropic on the same day.

This release is seen externally as a direct challenge to design software giant Figma. A key background signal is that Anthropic's Chief Product Officer Mike Krieger resigned from the Figma board on April 14. On the same day, media reports indicated Anthropic was about to launch a new model with design tools to compete with Figma's core products. The emergence of Claude Design clearly shows that major AI labs are evolving from underlying model providers to complete application builders, entering market segments dominated by mature software companies.

Anthropic states that Claude Design aims to help founders, product managers, and other non-designers visualize ideas more easily. The company emphasizes its positioning as a supplement to existing tools like Canva, not a replacement. Currently, the product has not announced a specific full launch date, with officials stating that the official release timing will be decided based on product iteration and user feedback.

With the debut of Claude Design, AI's penetration in creative production is moving from supporting roles to core workflows, indicating that the design tool market is poised for a profound transformation driven by generative AI.