According to reports, OpenAI has announced that it will shut down the AI video application Sora. This decision is seen as a significant signal that the company is shifting from mass-market "flashy" consumer products to more practical enterprise-level and high-productivity applications. Amid ongoing tight computing resources and high costs for AI inference and training, projects with large computational overhead and difficulty in generating profits are more likely to be prioritized for contraction.
The report points out that OpenAI is making simultaneous adjustments across multiple consumer business lines: besides Sora, the company is also changing its consumer-facing shopping strategy, shifting from "completing purchases on behalf of users" to focusing on product browsing. Meanwhile, OpenAI's head of applied business, Fidji Simo, is quoted as saying that the company is "actively shifting" to high-productivity use cases and pausing various "side tasks," with a focus on coding and business user scenarios to concentrate resources on improving actionable product capabilities.
