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X Launches Creator Connect: AI-Powered Brand-Creator Matching on the Platform

Elon Musk’s X (formerly Twitter) has officially rolled out a major creator initiative and a new ad product called Creator Connect. Using AI to intelligently match brands with top creators, the tool aims to unlock more revenue from the creator economy. X’s head of global content partnerships, Mitchell Smith, calls 2025 “the year of the creator” for the platform, which is working to build a healthy creator ecosystem and offer brands more efficient marketing solutions.

5/20/2026
X

Xbox Officially Renamed to XBOX Sparks Heated Online Debate

Xbox has quietly switched its official brand name to all-caps "XBOX," a minor change that’s causing major buzz on social media. According to Kotaku, CEO Asha Sharma ran a poll on X on May 13, asking users to choose between "Xbox" and "XBOX." The all-caps version won by double the votes, leading Sharma to update the official account name and username to "XBOX." No official press release has been issued yet.

5/19/2026
X

Xbox Rebrands to All-Caps XBOX After Twitter Poll Sparks Heated Debate

Microsoft’s gaming brand Xbox has officially switched its social media handles to all-caps “XBOX” after a Twitter poll showed the uppercase version won by a 2-to-1 margin. Fans and critics are split—find out why the change is causing controversy and what it might mean for the brand.

5/18/2026
X

Xbox Officially Rebrands to All-Caps "XBOX" – Internet Reactions Are Divided

Microsoft’s gaming brand Xbox has quietly updated its social media handle to all-caps “XBOX,” following a Twitter poll that favored the change by a 2-to-1 margin. Reactions have been mixed—some praise the bolder look, while others mock it as unnecessary. Here’s the full story.

5/17/2026
X

Xbox Officially Rebrands to XBOX – All Caps Logo Sparks Debate Among Gamers

Microsoft's gaming brand has made a bold move by switching from "Xbox" to the all-caps "XBOX." After a social media poll showed overwhelming support for the change, the CEO has already updated official accounts. But the rebrand has divided fans, with some praising the bold look and others mocking it online.

5/17/2026
X
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